His Achilles heel was always the green glow of Kryptonite, but now Superman has found another green symbol he actually enjoys – the dollar.
If you like product placement in your movies, then you’re going to love “Man of Steel,” the new Superman movie. Ad Age reports that 100 companies have paid a combined $160 million for the rights to do promotional tie-ins.
It’s possibly the biggest ever number of marketers attached to a single movie.
From a Clark Kent-inspired glasses collection by Warby Parker to a new Nokia mobile phone, which presumably will have super-signal, the film will be littered with placed products from commercial partners.
While promotional tie-ins and product placement are nothing new in Hollywood, to my opinion it has gone too far, the attraction of dollar has even changed personal identity of a man called James Bond, i mean how the guy who has strong taste for vodka martinis and driving an Aston Martin ends up drinking Heineken !