I know the title sounds exagerating, bu it is true, if you asked Jeep owner, they will say the same thing. It is not a car, It is a Jeep !
Thanks @ciscaPR for inviting me to 2013 Jeep Media event, it was thrilling seeing new commercial for all New Jeep Cherokee.
for seconds i can feel my blood running fast through the veins, seeing Jeep brand comes to life again is an awesome momen. I havelong history with Jeep, back to 18 years ago when i bought a scrapped – no engine Willys from junkyard areas nearby Ciputat. Took me 16 months, cost me portion of monthly salary to bring this Willys Utility A1 made in Year 1961 to life.
My second encounter with jeep was when I studied, and later on assigned to work in Philippines, everewhere in any street in Manila, you see jeeps, yup, Filipinos called them Jeepneys, this public transport is one of national icons of the Philippines.
Just Like Harley Davidson, Jeep owners married to the brand, First soulmate is Jeep, everything else come second, third and so on. This is a brand that has a long history, driven by real heroes, passed from one generation to another.
Built on more than 70 years of legendary heritage, In 1940, the Army sent out specifications for a new “General Purpose” vehicle to 135 auto manufacturers. They were invited to compete for a lucrative contract to produce the vehicle for the military.
To qualify for the competition, a company had to supply 70 prototype vehicles within 75 days. The main competitors were the American Bantam company, Willys and Ford. Forty million miles of test drives later, Willys won the contract. Later, Ford subcontracted to build some of the Jeeps using the Willys’ design.
During the war, around 600,000 Jeeps were produced, and they saw action in every theatre of the war. Many were shipped to allies like Russia and the United Kingdom. They became very popular for their rugged versatility. Glenn Miller and his Air Force Band immortalized the utilitarian vehicle in a song “Jeep Jockey Jump.”
Well, unless you’re a Jeep owner, you won’t know that among Jeep owners, they have their own culture and “code”. For exampe, When two jeep wranglers pass each other on opposite sides of the road, one of the drivers initiates the wave and the other waves back, this is called a “Jeep Wave”, symbolism some sort of bondage between jeep owners.
Today Jeep is still considered the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence
You can drive any car, but it won’t make you a Real Driver until you drive a Jeep !